The Apple event 2024, named Glowtime is set to take place on September 9th, 2024. The event will unveil the new iPhone 16 series and other new products. While on the other hand, rumors are flying that many Apple products will be discontinued after this event. This discontinuation will be done to encourage upgrades. This will also make room for newer models, the latest innovations, and upgraded features.
Tech enthusiasts across the globe are awaiting the Apple event that is set to happen at Apple Park in Cupertino, California. The phasing out of older devices is one of the traditions that Apple has followed over the years to support the new lineup. However this time the insider updates are suggesting the discontinuation of many products.
Some of the Apple products that are expected to be discontinued are:
iPhone 15 Pro and iPhone 15 Pro Max
After the launch of the iPhone 16 series, its predecessor iPhone 15 Pro and iPhone 15 Pro Max may be discontinued, according to MacRumors. These models are built with advanced Apple AI features. By discontinuing these products, Apple users may be encouraged to upgrade to iPhone 16 Pro and iPhone 16 Pro Max which will offer new AI functionalities and enhancements.
iPhone 14 Plus
Apple iPhone 14 Plus which came as a replacement for the iPhone 13 mini may also get discontinued. The rumors are suggesting that Apple may shift from Plus variants and introduce the ‘Air’ model in the iPhone 17 series.
iPhone 13
Launched in 2021, the iPhone 13 may also be discontinued after the iPhone 16 series launch at the Apple Event of 2024.
iPhone 13 Mini
As Apple’s focus shifts from smaller models to bigger and better models, the iPhone 13 Mini is also expected to be discontinued. This will streamline all the larger model lineups.
AirPods 2 and AirPods 3
Not only will the iPhone 16 series launch during the September 9 event, but other products, such as the new AirPods 4, will also be unveiled. They will be available in two different variants. One will be an entry-level model, while the other one will be a mid-range model. The AirPods 4 midrange model will feature active noise cancellations (ANC), which the entry-level model may lack. According to Bloomberg’s Mark Gurman, the release of AirPods 4 may lead to the discontinuation of AirPods 2 and AirPods 3.
AirPods Pro (1st Generation)
Introducing the AirPod 4 Generation may also lead to the phasing out of first-generation AirPods Pro. This is Apple’s strategy to bring new and more advanced features to the table.
Apple Watch Ultra 2
Apart from the iPhone 16 series and AirPod 4th generation, the Apple Event of 2024 is also bringing the Apple Watch Ultra 3 to the market. Experts are speculating that Apple may discontinue the Apple Watch Ultra 2 as both of them may have similar designs.
Apple Watch Series 9/SE 2
Apple Watch Series 10 is also expected to launch soon. This may replace the Apple Watch Series 9. Similarly the Apple Watch Series SE 3 launch may lead to SE2 phase out. The newer Apple watch series may come with with lightweight plastic case.
Apple iPad 10
Introduced in 2022, it might get phased out if a new entry-level iPad is launched at the Glowtime event.
iPad Mini 6
As mentioned earlier Apple’s focus is moving towards larger screens and models. In light of this, Apple may discontinue the iPad Mini 6 that was released in 2021. This is expected after the iPad Mini 7 launch.
The Bottom Line:
Phasing out is one of the oldest marketing strategies Apple has used. They regulated the demand and supply in this way. However, this is also a great thing for users as they get encouraged to use the newest technology and innovations.