Instagram regularly updates its strategy and makes it more advanced. Check out Instagram trends if you want to build your business on Instagram. The trends are useful not only for targeting the audience but also for brand awareness. Businesses are now expanding and using social media as their base for promoting the brand.
Instagram has over 200 million business accounts, which shows its importance in business. Implementing the trends can help your brand grow. Data says that most social media marketers use Instagram instead of Facebook. Let’s check out the top trends that can benefit your business.
Top 7 Instagram Trends Help in Brand Building
Here are the top seven important Instagram trends for your brand’s growth. Monitor these trends regularly because they will help the brand succeed.
1. Reel is ruling
Instagram prioritises reels over photos, so reels are obviously ruling on Instagram. Users want to spend more time watching videos instead of sticking to a post. The human brain is lazy, so instead of reading a post, it watches videos as it takes less effort. The platform releases updates for the creators so that the content reaches a wide audience.
Furthermore, create your videos based on trending music. The platform presents users with trending music videos. Use effects, music, and voiceovers to enhance your video’s reach. This will allow your reels to explain the product in detail.
2. Product tagging directly through the link
After the Instagram update in 2024, a new feature was added: the user can tag the product’s link on carousels. This feature benefits users by allowing them to learn more about the product easily. It also benefits businesses by increasing sales and generating revenue. Instagram allows creators to tag the product link on all content, such as photos and videos.
Furthermore, influencers can collaborate with the brand and earn money by including the link in their content. This also improves the user’s experience by helping them find the product easily. However, make sure to add the right link on the right post.
3. Implement UGC content
In this update, Instagram prioritises user-generated content. While artificial Intelligence is helpful for users, Instagram prioritises the content users create. Instead of using AI images or videos, use your voice and become the face of the video. It is one of the best Instagram updates of 2024. It helps in creating more engaging and trustworthy content.
Moreover, Instagram encourages users to accept flaws, create videos with Free Video Editing Software, and share their experiences. Adding behind-the-scenes footage can also help make your content more attractive. It helps in building a trustworthy business.
4. Implement Instagram SEO
Instagram SEO plays an important role in your business’s growth. It helps you make your profile more visible to the audience. SEO strategies matter the most if you want your profile to appear in searches. It boosts organic growth, which helps increase sales. Optimising your content is important as it makes your content look more relevant.
The strategies that should be implemented in the content are finding the right keywords, using popular Instagram hashtags, optimising captions, adding alt text on posts, and more. Also, monitor the latest trends on Instagram, such as music, themes, and hashtags.
5. Use multiple links in the bio
Previously, the platform allowed us to put only one link in the bio. However, now the user can add upto five links in their bio related to anything. Instagram does not pay directly, but you can still earn money through it by putting links in the bio. Collaborate with any brand and add they put their product link in bio. It is one of the best Instagram trends of this year.
Another way you can convert users from Instagram to YouTube is to put a link to your channel. Whenever someone reaches your Instagram profile, they visit the channel directly. It is one of the best ways to generate income through Instagram independently.
6. Create challenging reels
Reels are where users spend most of their time. Following trending music and effects is helpful, but creating a challenging reel can bring the audience to your page. You must have seen reels in which people act out things like “Do not speak for the next 10 minutes and win something,” “Guess who is singing,” or “How high can you jump?”
Moreover, some engaging content lets you interact with your followers. This feature keeps you part of the trend, and users spend more time on this content. However, generating challenging or questionable reels helps you reach wider audiences.
7. Food Content
Food-related content is at the top of the reel content. You don’t have to eat food in the reels, but you can share recipes, make products with ingredients, and more. Users search for something tempting food by using popular Instagram hashtags. To live in the world of Instagram and be known by the users is important for growth.
Bottom Line
Following Instagram trends is important for a brand’s growth. If you want your profile to rank on Instagram, follow the trends. However, it is important to implement Instagram SEO, as it makes your profile appear in searches. Instagram SEO includes using popular hashtags, trending music, effects, optimised captions, and more.